7 Figure E-Commerce Marketing Mistakes To Avoid
Many people have been duped into believing that e-commerce is easy. While the approach may seem easy, a lot of hard work is needed to make it in this industry. Dozens of skill sets are required in order to build an empire in the online business world. Without the right skills, even the most brilliant product designer will find it hard landing their first sale or even get the business set-up in the first place. A proper understanding of the ins and outs of the online business is needed to be successful here. Converting audiences into customers, or even potential customers is one of the fierce challenges that come with doing business online. Nevertheless, tracking the right variables can help you get started.
Proper planning, creativity, and hard work are needed to be successful in the e-commerce business. You also need to be ready to learn every day to cope with the ever-evolving online platform. It’s crucial for you to pay attention to what others are doing, learn a few tricks here and there, and also get to know what hasn’t worked for other businesses as well. In other words, you need to do your homework before setting up shop online.
One of the best ways to ensure your business doesn’t come tumbling down is by ensuring everything is done correctly and by the book. Even the smallest mistakes can take a toll on your business’ performance. Outlined below are 5 of the most common, yet expensive, mistakes you wouldn’t want to make in e-commerce.
1. Failure To Invest In Your Brand And Online Exposure
Setting up shop online, or using popular platforms such as Amazon isn’t enough to keep everything rolling. You’ll need to invest in your brand to make it known to target customers and the outside world.
One way to do things right is investing in an effective marketing strategy. First, you will need to let customers have an idea of what they intend to buy before they make an order. You, therefore, need to take excellent, high-quality pictures of the product. The branding also needs to be done professionally to woo customers into trying your product. A poorly marketed or branded product will attract less attention regardless of the quality provided. Be sure to invest in your brand and products to attract customers your way.
2. Failure To Deliver The Right Message On Time
The overall idea behind getting into e-commerce is to generate income from selling products and services. How well you reach out to the target audiences and converting them into customers determines the business’ profitability.
You need to find customers and speak to them at the right place and time to convince them into using your product. Nevertheless, sending out the right message at the wrong time won’t convert any audiences. The same applies when you send the wrong message. Simply hiring a copywriter or a marketing agency to do the job won’t bring in much to the business.
Speaking the language of your customers can have a significant influence on conversions and driving sales. To do this, you’ll need to research your target customers to understand the market well. Social networking platforms such as Twitter and Facebook provide an excellent avenue for one to learn his/her target customers/clients. You also need to identify where your customers. Injecting money into Google ads while your customers are on Facebook won’t do your business any good.
Identifying where your target customers are, can have your hands full for a long time. While doing this yourself will be rewarding at the end of the day, you could hire a professional to do the job for you. Having someone do the heavy lifting will allow you to focus on other more important things in the business.
3. Not Keeping Track of Your Marketing Tactics and Strategies
One of the good things about e-commerce is that you can track every marketing strategy and even get to know what is working and what isn’t. Tracking every marketing strategy provides an excellent way to implement new ways to improve visibility, drive sales, and boost customer base.
In addition to keeping track of your profits each day, you’ll need to monitor every marketing strategy to ensure profits and conversions. It’s by keeping everything under the lens that you can get a clear picture of what needs to be done or improved to boost brand performance. There are plenty of handy analytics tools that can help you with this. You could also have an expert run this analytics just to ensure nothing misses your eye.
4. Doing Everything Yourself
While you may be inclined to handle everything yourself, this shouldn’t be the trend with your company. Some of the most successful business online today started in a single room or even a garage but expanded to larger corporates simply because the owners let other people do the heavy lifting. Hiring professionals to do what you cannot do is the first step to giving your company a chance to grow.
Using other services such as drop shipping, marketing, outsourcing bookkeeping, etc. gives you enough time to focus on other business prospects. This also gives you time to get some ‘air,’ which is known to improve your concentration and ability to bring in fresh ideas to the mix. Drop shipping is one of the largest components of e-commerce that has benefited many businesses today. You too should consider using the service.